It seems like everyone has a website these days. But there are some websites that you go to again and again, and there are other websites that it’s all you can do to stop from screaming and running away from them. So what separates the Dr. Jekyll’s from the Mr. Hyde’s of websites? Why are there some websites that we can’t seem to get enough of and others we can’t leave fast enough? Well, it all comes down to what we like to call the cardinal sins of websites and web design.
Boring your visitors
Remember those lectures in school? Boring! Having to read those books for English class? Even more boring! So let me ask you a question. Why in the world would you make your visitors wade through a long boring article? Don’t give them the novel; give them the Cliff’s Notes. Give them the information they want and give it to them fast. They don’t have the time or the patience to wade through thousands of words. Besides, if you put them to sleep they’re not going to make any purchases on your website. Even though you want to show them how smart you are, you don’t want them to think that they are dumb, either. So keep it short and simple.
Blinding your visitors
Remember those Day-Glo pictures and shirts that were a big thing years ago? You felt as if you had to put on sunglasses every time you wore one of those shirts, right? Do your visitors need to put on sunglasses when they visit your website? They do if you use a lot of flashy colors. Visitors should never need to put on sunglasses to visit a website. Do your business and your visitors a favor and make the website easy on the eyes. They will stay around longer and they will read the content that you have on your website.
Bewildering your visitors
A lot of stores are like labyrinths, because builders believe that they can trap people if they make the door hard to find. Unfortunately, that’s not a strategy that’s going to work with a website. After all, all your visitors have to do in order to leave your website is to click the little x in the right-hand corner. So, you don’t want to make your website a labyrinth that they have to solve in order to leave. Show them the door, or rather what they’re looking for. Make your website easy to navigate and they’ll stick around longer.
Remember, a website should be an enjoyable experience for your visitor. You want them to stay a while, come back, and bring friends. Think of your website as your home. If your home is not fun or is messy, people are going to leave.